Big Ideas Change The World
What will the world look like in 2050? Socially-responsible advertising. Shared pets. Edible walls. Online games shaping real life – think SimCity influencing town planning.
Big Ideas Change the World is a Friends of the Earth project. Over four years, working with over 50 academics from the UK's top universities, we've identified 30 Big Ideas across 10 different research areas for enhancing our lives, preventing the mass-extinction of species and looking after the planet.
Humans have done some amazing things: space travel, global communications, advances in medicine. New challenges like the growing demands on the Earth's resources and the threats of climate change require big ideas.
Carrying on as we are will cause profound damage to human welfare, economies and ecosystems.
You can download our 30 Big Ideas in one document, or look at them by research areas below. We'd love to know what you think about the Big Ideas we've identified.