A man practising yoga on a purple Liforme mat

Our partner Liforme

A Liforme purple yoga mat

Liforme is totally committed to the health of the planet. It's spent years developing high-performing yoga mats that are fully biodegradable.

Its products are designed by Yogis for Yogis. Like Friends of the Earth, it wants to see a more eco-friendly, ethical and socially just world.

As part of our partnership, Liforme is donating 3% from every sale of its Purple Earth range, and 1% from every sale of its Mother Earth mats, to Friends of the Earth. These eco-friendly yoga mats are made from naturally sourced sustainable rubber and a specially engineered non-toxic and biodegradable polyurethane. Plus, their outer packaging is fully recyclable.

A Liforme purple yoga mat

Are yoga mats good for the environment?

And when did people start using yoga mats?

Watch Liforme's fascinating video about the history of the yoga mat. 

Liforme logo


Liforme is proud to be supporting the critical work of Friends of the Earth because of our shared values: we both want to safeguard the future of our planet and protect our environment.


When I started developing Liforme products, I learnt all about the common materials used in yoga mats and that these materials can in some cases be unnecessarily damaging to the planet. I soon realised that creating environmentally low-impact yoga gear had become one of the most important focal points for Liforme.


James Armitage, CEO and Founder of Liforme